March 15, 2017
Anchored 2 Fashion opens on Warrenton’s Main Street
Sierra Edwards, who started making headbands and bows at age 13, at the new shop with her parents Leonard and Megan.
Anchored to Fashion leases 775 square feet on the first floor of this building at Main and South Fifth streets.
Every time we come down here, there’s foot traffic. Everybody’s friendly. To be in an Old Town on a Main Street was a good selling point.
— Leonard Hayes, co-owner
Anchored 2 Fashion
Shop selling affordable women’s and men’s apparel and accessories. Forty percent of products handmade.
Leonard and Megan Hayes.
88 Main St., Warrenton.
775 square feet.
11 a.m. to 7 p.m. Friday; 9 a.m. to 7 p.m. Saturday; 10 a.m. to 4 p.m. Sunday until the end of March.
Friday, March 10.
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A new clothing and accessory business opened in Old Town Warrenton last week.
Anchored 2 Fashion at 88 Main St. sells affordable apparel and accessories, including scarves, headbands, bags, hats, bowties, jewelry, sweaters, canvas signs, blankets and other items.
“Everything in the store is under $50, except for our giant luggage,” co-owner Megan Hayes said.
Mrs. Hayes makes about 40 percent of the products herself and orders the balance from U.S. wholesalers.
Mrs. Hayes, 37, and her husband Leonard, 42, of Gainesville, invested about $5,000 in start-up costs and inventory to open the store. They have a one-year lease in the 775-sqaure-foot space.
While looking for space to lease in Middleburg and Culpeper, they ultimately chose Warrenton for its traffic.
“Every time we come down here, there’s foot traffic,” Mr. Hayes said. “Everybody’s friendly. To be in an Old Town on a Main Street was a good selling point.
“We liked Warrenton. It’s a small town and you’re so close to everything,” Mrs. Hayes added.
Anchored 2 Fashion originally started when their daughter, Sierra, began making headbands and bows for fun at age 13.
“When I was younger, I wanted to be a fashion designer,” said Sierra, a Battlefield High School sophomore.
She still remembers selling about $150 worth of products at their first Fort Belvoir craft fair.
“It makes me feel good how far we’ve come since I was younger and excited to see what happens in the future,” said Sierra, 16.
In 2015, when she entered high school, Mr. and Mrs. Hayes took over the business.
For the last three years, the family has traveled to craft shows and farmers markets around Virginia, selling their wares and building a following through social media and word of mouth.
“Last year we were doing a lot of traveling. We put about 30,000 miles on our car, and it was too much,” Mrs. Hayes said. “We have three teenagers; so, we were missing a lot of stuff with them.
“It was more wear and tear on our car and our lives. Being gone every weekend. We would get up at 4 a.m. and not be home until midnight sometime.”
The pressure convinced them to open a storefront in Warrenton this year.
The name, Anchored 2 Fashion, stems from Mr. Hayes’ service in the Navy.
As a veteran-owned business, the shop offers a 10-percent discount to customers with military IDs.
Mr. Hayes handles the marketing side of the business, while Mrs. Hayes sews, knits and embroiders products and orders inventory.
She wants the store’s atmosphere to be “fun and bright.”
Barbara Ebbets, owner of the woman’s clothing shop Be Boutique down the street, said their shops wouldn’t compete.
“I welcome them coming to Main Street,” Ms. Ebbets said. “Nobody to me is competition.”
Polly Cutting, a Warrenton resident, heard about the shop on Facebook and stopped by Friday afternoon during the grand opening.
“I’m always very excited about new businesses on Main Street,” Ms. Cutting said. She liked looking at the knitted capes, “because you don’t see them very often. I like that Mr. Hayes’ wife made a lot of the products.”
The shop also will have a local artist corner each month.
Through March, Anchored 2 Fashion will open only Friday through Sunday. The owners plan to add weekday hours in April.
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