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December 10, 2018

Christine Fox leaving business on Christmas Eve

Photo/Cassandra Brown
Christine Fox worked for Gucci and Saks Fifth Avenue before coming home to open her business.
Christine Fox
• What: High-quality women’s clothing store selling handbags, gifts and limited menswear.

• Where: 47 S. Third St., Warrenton.

• Owner: Christine Fox.

• Store: About 900 square feet of retail space.

• Opened: September 1990.

• Closing: Dec. 24, 2018.

• Hours: 10 a.m. to 5 p.m. Monday through Saturday; 1 to 4 p.m. Sunday.

• Phone: 540-347-3868

• Facebook: Click here

• Website: christinefox.com
By .(JavaScript must be enabled to view this email address)
Staff Journalist
Old Town Warrenton soon will lose another well-established retailer.

After 28 years in business on South Third Street, Christine Fox will close her high-quality clothing and handbag store on Christmas Eve.

Ms. Fox, 67, said she chose to retire because, “I want to do other things, and six days a week after being in the fashion industry for almost 50 years . . . I think it’s time to change direction.”

During retirement, Ms. Fox plans to volunteer, visit friends and build a house on her family’s farm north of Warrenton — all of which she didn’t have time to do while running a shop six days a week.

Although she will close her storefront before the end of the year, Ms. Fox will rent office space in the building. She plans to continue selling select clothing to loyal customers on a part-time basis and to host trunk shows.

The entrepreneur said she will miss her customers the most.

“It’s the generations . . . grandmothers, mothers, daughters. Dressing people, whether it’s for an ordinary day or significant events in their lives — weddings, baptisms, graduations — and many last-minute customers,” she said.

Purchasing from designers who don’t sell to major stores, Ms. Fox has offered a limited number of garments in a variety of styles. Several of her pieces come from designers in Europe.

She will mark down prices at least 40 percent until the store closes.

Betty Lawrence has shopped at Christine Fox since the shop opened. Ms. Lawrence said she will miss the store, but understands why Ms. Fox wants to retire.

Over 28 years, Ms. Lawrence has purchased items ranging from a mother of the bride dress to a coat, “which I still wear today.”

She believes Ms. Fox has a talent for dressing people and choosing flattering clothing.

Ms. Lawrence enjoyed shopping at Christine Fox because people could “find things that fit and make you look nice even though you weren’t a size 4.”

Longtime customer Penny Dart describes the clothing sold at the shop as “well-made, timeless, but fashionable.”

“She does a good job of having a price point for all people,” Ms. Dart added.

Most of Ms. Fox’s customers over the years have walked in off the street and become loyal clients.

“Establishing friendships with all my clients” ranks high among the rewards having a small shop in Old Town, Ms. Fox said. Over the years, she has employed dozens high school students.

Ms. Fox survived almost three decades in retailing by “knowing how to buy during a down economy.”

She learned how to market the clothing in a different way, often using social media, and would “have new things come in to make the existing stock look more exciting.

“Learning how to help the client work within their budget,” also helped, Ms. Fox said.

A Warrenton resident, Ms. Fox’s interest in fashion developed when she got a job at Lord & Taylor while in college.

She previously worked for Guccio Gucci in Italy as a handbag consultant and at Saks Fifth Avenue in New York as a leather handbag buyer.  

In 1990, she moved back home and opened her boutique in September of that year because she “wanted to be a part of a community rather than being a bystander.”

She invested about $100,000 to launch the business.

Contact Cassandra Brown at .(JavaScript must be enabled to view this email address) or 540-878-6007.

Editor’s note: Ms. Fox is the sister of FauquierNow.com Publisher Ellen Fox Emerson.
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J.R. Jeffrey · December 10, 2018 at 3:59 pm
Congrats on the well deserved retirement. I hate to see such a wonderful shop disappear from Old Town.
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