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June 1, 2018

Cordial Coffee Co. expands to Marshall’s Main St.

Photo/Cassandra Brown
Cordial Coffee Co. owners Brandon and Kaitlyn Belland also have purchased a cafe in Strasburg.
I think we are a food destination, and the more businesses here that support that the better for everyone. Waffles and coffee . . . . I think it’s a great concept and it makes me hungry.
— Red Truck Bakery owner Brian Noyes
Cordial Coffee Co.
What: Specialty coffee shop also serving gluten-free waffles, smoothies, juice, tea and other items.

• Where: 8375 W. Main St., Marshall.

• Owners: Brandon and Kaitlyn Belland.

• Hours: 8 a.m. to 5 p.m. daily.

• Other location: 8 S. Church St., Berryville.

• Facebook: Click here

• Website: www.cordialcoffee.com
By .(JavaScript must be enabled to view this email address)
Staff Journalist
A specialty coffee shop — offering made-to-order, gluten-free waffles, quiches and salads — opened last week on Marshall’s Main Street.

Java aficionado Brandon Belland started Cordial Coffee Co. with his wife Kaitlyn in Berryille about two years ago. They decided a month ago to expand to Marshall, which he described as “poised for growth.”

“I’ve always liked this area. I lived here (in The Plains) when I was younger,” Mr. Belland said. “For such a small town, it has two exits off (Interstate) 66. So, I see the potential for people coming through here as pretty high.”

Mr. Belland has worked in the coffee business for about 19 years. He started out of community college as a barista at Starbucks and taught himself how to roast beans five years ago at Happy Creek Coffee & Tea in Front Royal.

At the café in Berryville, the Bellands roast coffee beans that they sell to customers and to about 20 local restaurants, bed and breakfast inns and other businesses.

“I think a coffee shop such as ours, if it’s any reflection to what it’s been in Berryville, then we will be a serious community hub,” Mr. Belland said. “I think people around here know about our brand, because we are not that far away.”

He leases part of the first floor space in Marshall from John Bryant across from the old Marshall IGA building. The rest of the house, including the second floor gets used as office space.

Mr. Belland found out about the yellow, two-story house with a porch from his friend Matt Rogers, whose family owned Little Foxes Java and Gifts that previously occupied the space.

“When you’re starting from scratch, it’s a lot of time and materials and labor,” Mr. Belland said. “There was a little bit of infrastructure for us here to tap into, and the size of the building fit what we needed for this town. We have this beautiful front porch here, which you can’t find anywhere.”

He hopes to fill a need in the community.

“Every town needs a good coffee hub,” Mr. Belland said. “It’s about serving the community. We don’t expect to catch the commuter crowd, but we want to get people out in town.”

Marshall has two larger businesses nearby — Gentle Harvest and Red Truck Rural Bakery — that offer coffee and food. But, that doesn’t seem to worry Mr. Belland.

“We service different customers . . . . We are not a bakery,” he said. “We have different things. Red Truck doesn’t do espresso. We do.”

Red Truck owner Brian Noyes believes Marshall can support a coffee shop and that it will complement other businesses in town.

“I’ve long since stopped worrying about any other competition moving into Marshall. The bottom line is, the more the merrier,” Mr. Noyes said. “I think we are a food destination, and the more businesses here that support that the better for everyone.

“Waffles and coffee . . . . I think it’s a great concept and it makes me hungry,” he said.

About a month ago Mr. and Ms. Belland signed a lease and invested more than $10,000 to renovate the Marshall café and to buy equipment.

The space can seat about eight people indoors and another eight to 10 on the front porch.

“Probably 60 percent of the people who come in get a waffle with their coffee,” in Berryville, Mr. Belland said.

Ms. Belland designed the modern-looking space featuring neutral colors.

“It’s really a time investment,” Mr. Belland said. “It takes years of education; it takes working off the clock, a lot of logistics and budgeting.”

He finds pleasure in having his own business and helping employees succeed.

“I’m big into coffee being a career, not a stepping stone,” Mr. Belland said. “I like educating people, too . . . from preparation and service.

One employee will transfer from Berryville to Marshall and the couple may hire two more, depending on how busy the shop gets.

“We’re expanding, which gives people opportunities to move up to a full-time role or get into a management role,” he said. “If a company is not intentional about growing, then you’re not offering any opportunities to anyone.”

Mr. Belland describes the shop’s customers as “people who appreciate the time and effort that’s put into anything that has quality. We know our coffee’s not the cheapest, and it’s not supposed to be, because we are going out of our way with preparation. All of our baristas will compete at competitions.”

The couple purchases two types of coffee beans directly from a farmer in Columbia. The remaining beans come from a wholesaler that purchases specialty grade coffee.

“I liked it,” said county Supervisor Holder Trumbo (Scott District) who recently had a cup of coffee at the shop. “I hope they make it, and I hope Marshall can support a coffee shop.

“It’s a very comfortable place to go and they are very friendly,” added Mr. Trumbo, who operates a collectible automotive storage business across Main Street.

Mr. and Ms. Belland, who live near Summit Point, W.Va., also recently purchased Cristina’s Café in Strasburg.
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