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November 12, 2018

Old Town quilt shop owner seeking a buyer for business

Photo/Cassandra Brown
Kelly Ann Richardson wants to focus on other things after 14 years in retailing.
Kelly Ann’s Quilting
• What: Store selling fabric and quilting tools; classes.

• Where: 9 S. Fifth St., Warrenton.

• Owners: Kelly Ann Richardson and husband Andrew.

• Opened: 2004.

• Hours: 10 a.m. to 5 p.m. weekdays; 9:30 a.m. to 4 p.m. Saturday; Noon to 4 p.m. Sunday.

• Facebook: Click here.

• Website: www.kellyannsquilting.com
By .(JavaScript must be enabled to view this email address)
Staff Journalist
After 14 years, the owners of Kelly Ann’s Quilting shop have decided to sell the business.

Kelly Ann Richardson and her husband Andrew opened the shop on South Fifth Street in Warrenton in 2004 to fill a need.

“I was a quilter . . . . I loved a good product and at the time there was not one in my area, and I was ready to work for myself, ” said Ms. Richardson, who had previously worked for 16 years at a bank in North Carolina.

This spring, Ms. Richardson, 58, realized her “passion for retail wasn’t as strong” and she started to consider selling the niche business.

Several other things factored into her final decision in September, the Jeffersonton resident said.

“My brother passed away suddenly on Christmas Day last year. You realize how short life is . . . . I want to be healthy and live healthy, and I feel like I can’t do that running a store day-to-day,” Ms. Richardson said. “I feel like I need to put my mother and husband first.”

Ms. Richardson shared her decision in a Facebook video Oct. 31. She told her four employees the prior week.

Ms. Richardson plans to look among her database of more than 8,000 customers for a buyer. She has four serious prospects so far.

She hopes someone with a background in quilting and small business experience will buy her store.

Ms. Richardson declined to comment on how much she wants for the business inventory and its website. If she can’t find a buyer, she will close the store.

“I have a (selling) timeline, but I’m trying to keep that to myself for now,” she said. “I don’t want to freak my customers out.”

Calling her store a destination, Ms. Richardson said about 80 percent of her customers come from outside Fauquier County.

For years she has relied on events, social media and word of mouth to promote her business.

Ms. Richardson said she will miss her customers and the relationships she has built with them.

“It’s a very emotional business . . . . Quilts really evoke memories,” she said.

But, she noted, “Our competition is online. The challenge is how to bring the customer into the store to purchase.”

Ms. Richardson plans to maintain her Neked Sheep Wool business online and teach classes at other quilt shops after selling her business.

She wants to spend more time with her 83-year-old mother who lives in North Carolina, travel, cook and garden and still remain involved in Old Town Warrenton events in her “semi-retirement.”

Contact Cassandra Brown at .(JavaScript must be enabled to view this email address) or 540-878-6007.

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