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March 4, 2013

New Hunt Country trend for real estate listings?

Photo/Paul Rocheleau
The Realtor purchased this photo by Paul Rocheleau for the listing.
By .(JavaScript must be enabled to view this email address)
Thanks to a photo, the $5.99-million real estate listing for a horse farm near The Plains got a nice “bump” Saturday.

The Huffington Post, one of the Internet’s most popular sites, posted the photo of a horse standing in the stable apartment at Rallywood.

“I’m embarrassed to say I’m just learning about it,” Cindy Polk, the listing Realtor with Washington Fine Properties of Middleburg, said of the post Monday morning.

Does it help?

“Yes. Oh my gracious, any exposure helps,” said Ms. Polk, who planned to host an open house for brokers the next day.

She listed the 115-acre property Feb. 28.

“Horse Wanders Through Living Room In Listing For $6 Million Virginia Horse Farm,” reads the HuffPo headline.

“Dogs and cats in real estate photos have gotten to be adorably commonplace,” the post observes. “But horses roaming around inside the house? Definitely not common enough.”

Paul Rocheleau took the photo, which appeared in the 2010 Rizzoli book, “Stables” by Kathryn Masson.

Ms. Polk purchased the photo for the listing, she said.

“It’s the owner’s favorite horse . . . in the two bedroom-apartment attached to the stable.”

• Editor's note: A tip of the hat to Robin Earl, a Fauquier Health public relations specialist, who alerted us to the Huffington Post article.
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