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March 20, 2019

JUUL works to prevent teenagers’ use of nicotine

By Ted Kwong
San Francisco

I saw the article that talks about our company and wanted to make sure you had a comment from me, a JUUL Labs spokesperson) in case it helps:

“We are committed to preventing youth access of JUUL products, and no young person or non-nicotine user should ever try JUUL. We cannot fulfill our mission to provide the world’s one billion adult smokers with a true alternative to combustible cigarettes if youth use continues unabated. That is why we have taken the most dramatic and aggressive steps of any other manufacturer in the industry to prevent underage use with the JUUL Labs Action Plan.

“We suspended the distribution of certain flavored JUULpods to traditional retail stores as of November 17, 2018, strengthened the age verification of our industry leading e-commerce site, exited our U.S. Facebook and Instagram accounts, and are developing new technology to further limit youth access and use.”

Also of note, our CEO put out a statement in support when Gov. Northam signed the new 21+ law earlier this year.

The writer works in the Media Relations & Communications Department of Juul Labs.
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