Michelle Geenty new ad representative at FauquierNow
Michelle Geenty of Midland this week joined FauquierNow.com as its first full-time advertising representative.
Ms. Geenty has three decades of sales/marketing and financial industry experience. Most recently, she worked four years as the lead advertising sales representative at Prince William Living Magazine, based in Dale City. Her experience includes advertising sales for the Fauquier Times-Democrat and positions with Wells Fargo, Wachovia and other financial institutions.
“I’m very excited to be part of a dynamic team,” Ms. Geenty said of joining the local news website. “It’s nice to live, work and shop in my community. That’s important to me.
“It’s important to keep it local and help small businesses succeed.”
FauquierNow Publisher Ellen Fox Emerson has handled advertising sales, along with her administrative duties, since FauquierNow’s launch on Oct. 1, 2011. Mrs. Emerson will continue to handle some advertising but will turn most of that function over to Ms. Geenty.
“Michelle really impressed us with her attention to detail, preparation and questions during the interview process,” Mrs. Emerson said. “She’s a pro, who understands the business, knows the community and cares about helping clients.
“Bringing Michelle on board will help us provide better service and grow FauquierNow. That should translate into more resources to expand coverage of the community.”
The addition brings FauquierNow’s full-time staff to five. Veteran journalist Don Del Rosso joined the website last month.
Mrs. Emerson and her husband “Lou,” the editor, started the website five years ago with little idea of what would happen.
“The community response has been incredible,” Mrs. Emerson said. “Thanks to reader and advertiser support, FauquierNow has the largest audience of any media in the county. We average 85,000 unique visitors a month and have almost 27,000 followers on Facebook.
“As we prepare to enter our sixth year, we’re energized and have plans to continuously improve what we do. We’ve learned a lot so far.”