I applaud the event, its goals and the work of its supporters, but I've always thought it odd that the very poppies that produce opiates are at the center of the campaign. I did not know this until researching these poppies that grow wild alongside our driveway as they do elsewhere in this region.
The story leads to Heinrich Dreser (and chemist Felix Hoffman), Bayer executive who brought Aspirin and Heroin to market, claiming Heroin a non-addictive cough suppressant; test subjects said it made them feel like heroes. Sadly, Dreser died of a heroin-induced stroke that might've been avoided had he taken an aspirin a day:
Bayer was stripped of its patents and trademarks after the war, both heroin and aspirin then finding wider distribution. Aspirin and heroin are sometimes referred to as the most successful legal drug and the most successful illegal drug.