December 10, 2019
Old Town Athletic Club absorbs Gold’s Gym
Photo/Don Del Rosso
Gold’s Gym owners Jack and Juan Pozo-Olano will join the Old Town Athletic Club staff in January. Their franchise and lease expire Dec. 31.
File Photo/Lawrence Emerson
Gold’s Gym members can start using the Old Town Athletic Club on Monday, Dec. 16.
We believe wholeheartedly in our vision, mission, staff and facilities. And, by combining our facilities, it will only be better.
— OTAC co-owner Kim Forsten
After 14 years in business, Gold’s Gym of Warrenton will shut by year’s end.
But, under an agreement, Gold’s will transfer its approximately 1,200 memberships to competitor Old Town Athletic Club.
OTAC has about 2,100 members, according to owner Kim Forsten.
The “merger” will provide the community expanded and improved fitness opportunities, the clubs’ owners explained in a Dec. 4 press release.
“We believe wholeheartedly in our vision, mission, staff and facilities,” Mrs. Forsten said of the deal in an interview. “And, by combining our facilities, it will only be better.”
With Gold’s closure Dec. 31, Fauquier still will have 14 gyms — six of them, including the Warrenton Aquatic and Recreation Facility, in the town. Bealeton has a 24-hour fitness club.
Juan Pozo-Olano and his brother Jack opened Gold’s Gym at Warrenton Towne Centre along Frost Avenue at Warrenton’s western edge in 2005.
“I think we could do this ad infinitum,” Mr. Pozo-Olano said of maintaining the business. “But, both families recognized that combining our memberships” would better serve the community and members.
Discussions to “merge” the businesses began about eight months ago, Mrs. Forsten said.
She and Gold’s Gym owners Juan and Jack Pozo-Olano declined to discuss the financial details of the transaction.
A new franchise with California-based Gold’s costs $40,000. The company requires franchise applicants to have net worth of at least $1 million and liquidity of $400,000. Gold’s expects new franchise owners to invest $2 million to $5 million in their gyms.
Warrenton Gold’s Gym members on Monday, Dec. 16, may begin to use OTAC’s three-building campus along Walker Drive on Warrenton’s eastern edge.
On average, they pay $30 per month to work out Gold’s — a rate OTAC will honor through Dec. 31, 2020, Jack Pozo-Olano said.
OTAC offers a base membership of $36 per month, according to Mrs. Forsten.
The OTAC staff looks forward to sharing its “health and fitness expertise with our new members,” she added.
For a few reasons, the time seemed right to close the business, Juan Pozo-Olano suggested.
The franchise and the brothers’ lease on the gym’s 13,000-square-foot space at Warrenton Town Centre will expire on Dec. 31, he said.
He described the reaction among Gold’s members to the merger as “very positive.”
OTAC will retain the Pozo-Olano brothers as consultants to help with various aspects of the transition.
“We’re very excited about continuing over there, and I think they’re very excited that Jack and I are part of that,” Juan Pozo-Olano said of Gold’s clients.
An unspecified number of Gold’s approximately 40 employees will make the move to OTCA, he said.
As for those who don’t, “if we have (job) openings, we would be happy to consider” their applications, Mrs. Forsten said.
Just few of Gold’s machines will be moved to OTAC.
“We’ve already created space for a small amount of equipment,” Mrs. Forsten said.
The remaining pieces will be offered to a used-equipment dealer.
“Most of their equipment is pretty old,” she said. “They’ve had it for a very, very long time.”
Mrs. Forsten and her husband Mike launched OTAC in 1996. Their twin sons, Chris and Cole, have joined the business.
Relying on his construction and development experience and her background as a fitness instructor, they built the new club at 169 Keith St.
In 2006, they moved OTAC to a new, 24,000-foot-building on Walker Drive. The Forstens and silent partner lease the Keith Street building to the Boys & Girls Club of Fauquier.
About seven years later, the Forstens constructed an 18,000-square-foot building at the Walker Drive campus.
In 2017, they built a three-story building. The PATH Foundation owns two floors of the building.
OTAC's operating space for the three structures totals 34,000 square feet.
Contact Don Del Rosso at Don@FauquierNow.com or 540-270-0300.
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wordsmth · December 11, 2019 at 2:16 pm
Re the question about Silver Sneakers: My son is a personal trainer at another Gold's Gym. He says that program is incredibly popular, a huge draw. I wouldn't expect any resistance from another gym to picking up the program.
pattyp · December 10, 2019 at 7:06 pm
who will accept silver sneakers now
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