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July 23, 2019

Peebles in Warrenton converting to Gordmans

Photo/Lawrence Emerson
The Peebles brand, which traces its origin to 1891 in Southside Virginia, will disappear. This Warrenton store will close next spring for conversion to Gordmans, an “off-price retailer.”
• What: National chain of 141 off-price department stores

• Founded: 1915 in Omaha, Neb.

• Owner: Houston-based Stage Stores, a publicly-traded corporation, which bought bankrupt chain in 2017

• Plan: In addition to clothing and shoes, Stage will increase focus on home goods

• Website:
By .(JavaScript must be enabled to view this email address)
Staff Journalist
After more than five decades in business, the Peebles department store in the Warrenton Village shopping center will close next spring.

In its place, Houston-based parent company Stage Stores Inc. will open a Gordmans department store, Brand Publicity Manager Blakeley Graham wrote in an email Monday.

Describing Gordmans as “an off-price retailer,” Ms. Graham said the store will feature “a wide array of merchandise for the entire family at the lowest possible prices compared to department store prices.”

With “fresh” merchandise delivered weekly, “there will always be something new to discover when it comes to popular name brand apparel, home décor, footwear, gifts, accessories, fragrances and more for the whole family,” she explained.
So far in 2019, Stage Stores has opened 74 Gordmans, she said. By year’s end, it will have opened more than 150 Gordmans stores nationwide, Ms. Graham added.

The company plans to switch 300 department stores to Gordmans in “small” Midwest markets by the middle of next year, the website states.

The parent company operates about 830 stores in more than 40 states, according to Reuters.

All Warrenton Peebles’ employees will be offered jobs at the new store, according to Ms. Graham. The store has about 20 workers.

The local store has begun a clearance sale, with bright yellow signs proclaiming discounts of 40 percent and more.

The company, which plans to expand the Warrenton staff, will conduct a job fair early next year, Ms. Graham said.

Besides Peebles, the company owns four other departments stores, including Bealls, Goody’s, Palais Royal and Stage.

In 1996, Special Retailers Inc. went public and changed its name to Stage Stores Inc.

Seven years later, it purchased South Hill, Va.-based Peebles Inc., which at the time had 136 stores in 17 states, the company’s website states. In 2013, Stage Stores shut the South Hill corporate office. Peebles started in 1891.

In 2017, Stage Stores bought the Gordmans chain.

Last year, Stage Stores generated almost $1.6 billion in revenue, according to MarketWatch.

Contact Don Del Rosso at .(JavaScript must be enabled to view this email address) or 540-270-0300.
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Linda Ward · July 23, 2019 at 1:08 pm
I am not surprised. The place was packed so that you couldn't move around, and whoever the buyer was did a disservice to the customers carrying old, outdated patterns and colors. Mostly, it was not a good shopping experience, too packed. The internet is taking more people away from retail at better prices and more choices.
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