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December 4, 2020

Shelf Life Furnishings moves to shopping center

Photo/Don Del Rosso
Shelf Life Furnishings owner Lois Moore and son Noah, the general manager, in the store’s new 4,600-square-foot space in the Northrock Shopping Center.
We’ve got everything from rustic kitchen counter tables to modern, mid-century sofas to very elegant bookcases. We have just a wide range. And I kind of feel you have to. That’s why we pull from 15 different manufacturers.
— General Manager Noah Moore
Shelf Life Furnishings
• What: Furniture and accessories store

• Where: 476 Fletcher Drive, Northrock Shopping Center, Warrenton

• Owner: Lois Moore

• General manager: Noah Moore

• Hours: 10 a.m. to 6 p.m. Monday-Saturday

• Employees: 5

• Established: 2004

• Phone: 540-349-7706

• Website: www.shelflifefurnishings.com

• Facebook: Click here
By .(JavaScript must be enabled to view this email address)
Staff Journalist
The general manager of the Old Town Warrenton furniture store called the decision to leave Main Street for the nearby Northrock Shopping Center largely an “operations” move.

After almost 16 years at 52 Main St., Shelf Life Furnishings vacated that space in late October and reopened last Friday in the storefront that previously housed men’s clothier JoS. A. Banks.

“It has always been a struggle with receiving our freight trucks full of furniture on Main Street,” explained Shelf Life’s Noah Moore. “We didn’t really have a backdoor. There’s no loading dock. So we had to cart the furniture all the way around into the building.”

Often, Mr. Moore would meet big trucks “off-site” in a Warrenton shopping center parking lot, where he would help unload furnishings into his 8-by-10-foot enclosed trailer for transport to the store.

The process proved time-consuming and cumbersome.

Still, the decision to leave Main Street for the shopping center at Lee Highway and Fletcher Drive left the Moores torn.

“I love Old Town,” said Mr. Moore, whose mother Lois owns the business.

But for practical and other reasons, the new space makes good business sense, the Moores said.

The family declined to discuss how much it paid to rent the Main Street space, the financial details of its one-year lease at the shopping center or the store’s annual revenue.

She considered numerous possible locations in Warrenton and elsewhere, before committing to the 4,600-square-foot shopping center space, Mrs. Moore said.

Her “prerequisites” for a new place included space “all on one floor,” a back door to handle freight and “ample parking” to address “all the things we struggled with in 16 years in Old Town.”

For most of its years downtown, Shelf Life occupied two floors totaling 10,000 square feet. By the time it left, it used just the second floor.

This n’ That Amish Outlet furniture and accessories store recently moved from Fifth Street to 52 Main.

Other features of Northrock Shopping Center space appealed to her, Mrs. Moore said.

“I liked the windows,” which lend themselves well to displays. “I liked being at a corner. I loved the fact that it’s on a hilltop. And, of course, the traffic that Harris Teeter brings in. That’s not a bad thing.”

As part of a ribbon-cutting ceremony last Friday, Shelf Life opened the shopping center location for two hours.

On Saturday — its first full day in business — visitors swamped the place.

The Moores hope that response represents a sign of things to come.

In March, Shelf Life launched a new website with an “e-commerce” option that allows customers to order online.

With the old site, “people — if they wanted to buy — had to pick up the phone,” the son said. “It was antiquated. Everybody and their grandmother during COVID was buying online. You had to cater to the way the market was moving. Everything was virtual. It’s the way of the world.”

Online sales soared largely because of the new website, he said.

“That’s what really carried us through COVID, when we were shut for three or four months” because of the pandemic.

Shelf Life offers shipment options or customers can pick up items at the store when they arrive.

It also matches or beats prices for the same items, Mr. Moore said

The store aims to serve a broad audience, he explained.

“We’ve got everything from rustic kitchen counter tables to modern, mid-century sofas to very elegant bookcases,” he said. “We have just a wide range. And I kind of feel you have to.

“That’s why we pull from 15 different manufacturers. You just can’t go with one.”

Suzanne Corbett of Warrenton has shopped at Shelf Life for about a dozen years.

“I love how eclectic their style is,” said Ms. Corbett, who has bought a number of large pieces and accessories there. “They have a lot that has sort of a traditional-contemporary” look and “a lot of distressed furniture, which I really like. They always have new and different things.”

The store also provides “great” quality, prices and “phenomenal” customer service, she said in a phone interview.

“That’s why since I’ve been doing business with them, I don’t really buy furniture or accessories anywhere else,” said Ms. Corbett, chief financial officer of Downey & Scott, a construction management services company at Vint Hill.

Contact Don Del Rosso at .(JavaScript must be enabled to view this email address) or 540-270-0300.
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JDwarrenton · December 6, 2020 at 12:17 pm
Wish there was a way to stop the spam / advertisements like the one below from much. Makes me want to vomit. Anyone else feel the same way?

This forum is a way for the community to share thoughts and info, not a spam hose.

JDwarrenton · December 5, 2020 at 5:18 pm
We've purchased several pieces of furniture, accessories and gifts over many years from Shelf Life, and enjoy browsing there. There's always interesting and different pieces, and the quality is high. We wish them well at their new location.
brianroeder · December 5, 2020 at 9:26 am
Wonderful people and so glad their business is faring well.
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