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January 7, 2020

Fauquier library promoting “Opportunities for All”

File Photo/Lawrence Emerson
About 700 patrons a day use one of the county’s three public library branches, including this one at 11 Winchester St. in Warrenton.
The Fauquier County Public Library on Monday launched a three-month advertising and public relations campaign to promote its services and tools.

The $39,000 campaign, “Opportunities for All,” uses citizens’ stories to highlight library resources:

• A business owner who “mined thousands of customer leads” without charge, using Reference USA.

• A student who “has improved her grades and gained confidence in the classroom thanks to free tutoring.”

• A mom who uses the free MyLibrary! Mobile app “from the soccer field to a family vacation.”

• A man who uses free WiFi and workspaces to avoid commuting.

• A woman who always has something to read thanks to downloaded e-books.

“Every day at the library, we see how people’s lives are affected by what we can offer them,” Library Director Maria Del Rosso said. “By sharing stories, we hope that more area residents will take greater advantage of the Library’s resources

“Opportunities for All is no exaggeration,” Ms. Del Rosso added. “With more than 228,000 items in our collection and 1,100 programs every year, the library has a lot to offer our community.”

The PATH Foundation provided a $25,000 grant, combined with $9,000 from the library board and $2,500 from the Friends of the Fauquier Library to fund the campaign. The Ivy Group, a Charlottesville marketing firm, received about $30,000 to create the campaign and to produce its materials. About $9,000 will buy printed materials and advertising in local media, including

About 700 patrons visit on of the three Fauquier County Public Library locations — in Bealeton, Marshall and Warrenton — on an average day, according to Ms. Del Rosso.


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