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April 24, 2020

Local kombucha brewery rebrands as “Mad Magic”

Contributed Photo
Mad Magic Kombucha founder Ralph Crafts began brewing it at home in 2010.
A Vint Hill kombucha brewery has rebranded 10 years after its founding.

Mad Magic Kombucha — previously known as MTO Kombucha — unveiled its new brand and logo this month. Mad Magic produces 19 flavors of the brew, commonly consumed for health benefits.

“We’re excited to reconnect with our community, and the stunning redesign echoes the healthy lifestyles and expectations of our consumers more accurately,” General Manager Meagan Donica said. “Our product continues to be the highest quality kombucha on the market and we want to make sure our brand reflects that.”

Company founder Ralph Crafts, who lives near Marshall, started making kombucha at home in 2010. His homemade brew made a significant difference in his health and that of his family, friends and neighbors, Mr. Crafts said.

He used organic ingredients, such as whole vanilla beans, lemon zest, raw ginger root and strawberries as his efforts evolved into a business.

“From the beginning we’ve known consumers are smart and want a better kombucha,” Mr. Crafts said. “We’ve seen the natural health benefits ourselves every day in our customers. It’s exciting to see a new brand come to life that showcases the fun of enjoying a great kombucha.”

Mad Magic Kombucha remains purely organic, brewed as it was 2,000 years ago with no artificial ingredients, no artificial flavorings and no added sugar.

Mad Magic distributes its products in Northern Virginia, Maryland and Washington, D.C. Customers can order online with free home delivery or curbside pick-up at the Vint Hill tasting room.

For more information, please visit http://www.madmagickombucha.com, or find them on Instagram and Facebook at @madmagickombucha!

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